LSU Track Phenom Races into Exclusive Adidas Deal!

Welcome to this week's "The Next Generation" – where we spotlight how student-athletes are teaming up with big brands. See how stars from track, gymnastics, and basketball are making cool deals that go beyond their sports. Let's check it out!

LSU's Brianna Lyston Races into Adidas NIL Deal

• LSU track star Brianna Lyston sprints into an exciting NIL partnership with Adidas, showcasing her journey from World U-20 champion to collegiate leader.

• Lyston's dedication shines as she commits to balancing her athletic career with education at LSU, proving her prowess on and off the track.

Brianna Lyston's NIL deal with Adidas marks a standout moment for the LSU track athlete. Balancing her education and athletic ambitions, Lyston's commitment shines through this partnership. 

Her leadership in the women’s 60m and her competitive edge in the 200m highlight her as a key athlete to watch. With this deal, Lyston not only cements her place in the sports world but also inspires her with her dedication to both her sport and academics.

LSU Gymnast Olivia Dunne Signs NIL Deal with Nautica 

• Olivia Dunne named Nautica's new women's ambassador, blending high fashion with high bars.

• With a TikTok following of 7.9 million, Dunne's NIL value soars to $3.5 million, making waves in and out of the gym.

Olivia Dunne steps into a new role with Nautica, showcasing the brand's spring collection. A fan of Nautica since childhood, Dunne's partnership reflects her unique combination of athletic excellence and fashion sense. 

Recognized for her achievements in gymnastics and her massive social media following, she's now spotlighting Nautica's commitment to active, confident women. This collaboration, part of Dunne's extensive NIL portfolio, underscores her influence in sports and lifestyle branding.

Cavinder Twins Team Up with GATSBY Chocolate for a Sweet NIL Deal

• Basketball stars Haley and Hanna Cavinder score a delicious partnership with GATSBY Chocolate.

• Known for their massive social media influence, the twins add GATSBY to their growing list of NIL collaborations.

This collaboration introduces fans to a healthier chocolate option that aligns with the twins' dynamic lifestyle and personal brand. As they continue to make waves both on the basketball court and in the NIL space, their partnership with GATSBY Chocolate showcases their commitment to promoting products that reflect their values and interests. 

With Haley set for another season at TCU and Hanna wrapping up a successful college career, their journey with GATSBY Chocolate is set to sweeten the deal for their followers.

Duke and Providence Stars Spice Up the Snack Game with Signature Chips

• Duke's Kyle Filipowski and Providence's Bryce Hopkins team up with Snack Fanatics to launch their own chip flavors.

• Fans can now enjoy Hot Honey BBQ and Buffalo Wing Blue Cheese chips, available in stores and on Amazon.

Filipowski, a powerhouse on the court averaging 17.4 points and 8.3 rebounds for a top-ranked Duke, and Hopkins, despite a recent injury, boast impressive stats that mirror their dynamic play styles — now captured in chip form. 

Their social media presence, with Filipowski nearing 50,000 followers and Hopkins at over 36,000, amplifies their influence beyond basketball, showcasing their ability to engage fans in new and flavorful ways. 

These deals mark an exciting trend of athletes exploring partnerships that resonate with their personal brands and interests, following in the footsteps of athletes like Luther Burden and Marvin Harrison Jr., who have previously dipped their toes in similar snack collaborations.

That’s a Wrap!

That's the buzzer for this week's edition of "The Next Generation." These stories spotlight the game-changing moves young athletes are making, blending their sports success with brand partnerships.

Keep an eye out for what they do next – on the field, on the court, and in the business world. Catch you at the next game!

Cheers,

GS